7 Stars Butler Training for AWI’s management and staff

Written by AWI. Posted in Asia World Indonesia Updates

Seven Star Butlers - Josephine Ive

The course is part of the company’s ongoing programme to provide more personalised services to its clients.

Last November the management and staff of Asia World Indonesia attended a five-day Butler training programme conducted by Josephine Ive, the principal trainer of Magnums Butlers International at Mercure Sanur in Bali.

The team of 16, including Managing Director Renato Domini, five from management, four in-house butlers and six tour counter staff, were at the basic course that ran from 24 to 28 November 2014.

Magnums Butlers International is a leader in training, established in 1987, the longest running butler school in the world. It has a firmly established track record of providing professional luxury butler service training.

During the five days Renato and his team learned about international standard in luxury travel, especially in terms of providing service of excellence and ensuring guests’ satisfaction. They were trained in modules that included Personal Development Skills, Basic Guest Interaction Skills, Communication Skills, Guest Awareness Skills, Specialist Advice Skills, Extra Special Guest Care Skills, Table Setting, and Food Service Skills.

Through this intensive course they also discovered ways to anticipate guests’ needs and act accordingly by reading the body language, as well as to provide service beyond guests’ expectation.

On why a destination marketing company and its staff attended a “butler” course, Renato said the training was an opportunity for him and his staff to gain more knowledge about service in luxury travel. It will also expand the skills of the frontliner team in servicing clients with confidence.

“During certain Signature Experiences our butler/guide has to serve the guests. It is therefore crucial that he/she knows how to set the table correctly and how to serve the wine, champagne and food.”

Renato added Asia World Indonesia wants to stand out from the competition, and the course will help the company do this especially in service delivery.

“Anyone can offer an arrival transfer to the hotel, and provide a full day tour at a very similar price. However, I believe that in the little details lie the essential part and that’s where we can make the difference and stand out from the others. How we address the guests, how we serve the cold towels and the drinks on the transfers and in the car, to anticipate the guest’s’needs, and related services.”


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