Archipelago rebrands NEO Gatot Subroto as NEO Denpasar

Written by AWI. Posted in Hotels Update

Archipelago rebrands NEO Gatot Subroto as NEO Denpasar

The hotel’s rebranding is effective July 2015.

Archipelago International has rebranded NEO Gatot Subroto hotel as NEO Denpasar.

The company said the hotel’s rebranding in July 2015 was to strengthen the brand name by honing in on the more widely recognised Denpasar name, in comparison to the lesser known street location of Gatot Subroto. It also optimises search engine results for guests looking online for the hotel.

The newly named NEO Denpasar opened in 2014 as a eco-friendly hotel with 112 non-smoking  rooms and suites. Facilities include a swimming pool, the signature "Noodles Now" coffee shop, free high speed WiFi, and three meeting rooms.

NEO Hotels are designed in a stylish and contemporary style, offering uncluttered open spaces for guests to relax in a tranquil atmosphere . The brand, which has been described as "hip and new”, targets both savvy young travellers and Gen Y parents.

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