Featured story: Jakarta plays host to Asia’s biggest golf tourism convention

Written by AWI. Posted in Hotels Update

AGTC 2015 in Indonesia

The event was a big boost for Jakarta and Indonesia’s golf tourism

Jakarta, Indonesia’s capital city, stamped its mark firmly on the global golfing map when it hosted the 4th annual IAGTO Asia Golf Tourism Convention (AGTC) – Asia’s most important golf tourism event.

More than 500 delegates from 40 countries attended the convention at the Jakarta Convention Center from 27-29 April.

AGTC 2015 brought together golf tour operators from North America, Europe, Australasia, Russia and South Africa selling golf holidays to Asia as well as golf courses, golf resorts, hotels and other tourism suppliers from golf destinations throughout the Asia Pacific region.

IAGTO’s Chief Executive, Peter Walton, said: “There are 371 golf tour operators worldwide selling golf holidays to Asia, and over half of these are in Jakarta to experience the city’s golf tourism product and to develop golf programmes to promote to golf travellers in all major markets worldwide.”

Of the 158 participating supplier companies, 38 were from Indonesia with 21 of these being golf courses, hotels and inbound tour operators from Jakarta and the Bogor Highlands.

Walton added: “The strength of the delegation from across Indonesia, including Jakarta, Bali, Yogyakarta, Bandung, Surabaya and Bintan Island, is a good indication of the importance of golf tourism to the country and is an important step on the road to doubling the value of golf tourism to Indonesia.”

There was a strong upturn in buyer attendance from China, with 35 golf tour operators attending this year’s AGTC.

The 180 buyer delegates were from 34 countries including Japan, Korea, Malaysia, Taiwan, Singapore and Hong Kong, Thailand, Vietnam, Australia, New Zealand and long-haul markets including the United Kingdom, USA, Canada, Netherlands, Germany, France, Russia and South Africa.
Purba Hutapea, Executive Director of Jakarta Tourism, said: “This week’s event is just one part of a long-term golf tourism strategy that we have already been developing and implementing already now for three years.

“In 2011 IAGTO carried out a golf tourism audit in the city and identified that 21 of our 30 golf courses were tourism friendly, or ‘export ready’. The value of golf tourism to Jakarta was calculated to be close to US$50 million and, just as importantly, there was an existing capacity to double this. Staging AGTC this year is part of this long-term strategy and an essential step in achieving this goal.”

He revealed that golf visitors spend, on average, 120% more per person per day and therefore represent a high-revenue, low-impact market. And that is exactly what Jakarta wished to attract.

“Currently only 44% of all golf tour operators selling golf holidays to Asia, feature and promote Indonesia, so hosting AGTC is a tremendous opportunity for us to immediately increase the exposure of Jakarta as the greatest city golf destination in Asia,” he added.

AWI

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