Golfasian Indonesia all set to drive golf tourists to the archipelago.
Asia World Indonesia, one of Indonesia’s leading DMC, and Golfasian, Southeast Asia’s largest dedicated inbound golf tour operator, have joined forces to form Golfasian Indonesia to drive golf tourists to the archipelago.
Based in Asia World Indonesia’s office in Bali, the new entity aims to increase the number of golf tourists to the archipelago. It will initially concentrate on inbound golf tourism to Bali, where there are four high-calibre courses.
Currently, Bali’s main inbound golf tourism markets are Australia, New Zealand, Japan and Korea.
While no exact figures are available, Indonesia’s inbound golf tourism market is dwarfed by the 700,000 who visit Thailand each year, and is well below numbers visiting Malaysia and Vietnam.
Golfasian’s managing director, Mark Siegel, however said there was great potential for growth. "The number and quality of courses in Indonesia, service standards and infrastructure mean there is huge potential to grow the market, which is a major reason why Golfasian and Asia World Indonesia are joining forces. It is a perfect combination to use Asia World Indonesia’s on-the-ground operational capabilities and Golfasian’s sales and marketing expertise.
He revealed that last year Golfasian hosted 15,000 foreign golfers in Thailand, Malaysia, Vietnam, Cambodia, Laos and Indonesia.
“I believe the arrangement with Asia World Indonesia will increase this number substantially,” added Siegel.
Renato Domini, Asia World Indonesia’s managing director, said he and Siegel shared the same high standards in servicing guests. "Asia World Indonesia is a well-established destination marketing company in Indonesia. We know the destination and Golfasian knows golf. This is a perfect combination. Golf in Indonesia is growing rapidly and I’m sure there will be strong demand for golf tours here in the next few years."
Golfasian Indonesia will host 60 international golf tour operators in Bali after the Asian Golf Tourism Convention, which will be held in Jakarta in late April – the first major golf tourism event in Indonesia